When to choose local?

• When the focus of attention is on a specific local community
• When the goal is to create and enhance awareness on specific causes
• When the relevance of the Email Storm resonates more deeply with the country / local community citizens 
• When the potential direct impact is higher to influence local authorities or targeted organisations to address the issue and make the change for a stronger social - cohesion

When to choose regional?

• When the focus of the Email Storm is directed towards a specific race or nation(s)
• When the aim is to collaborate and to enhance awareness on shared injustices, challenges, and concerns
• When the relevance of the Email Storm resonates with a regional population and communities affected by the issue/problem
• When the potential impact can directly or indirectly influence advocacy efforts to foster solidarity and collective action, and to pressure policymakers, international corporations, and regional governing bodies to make needed changes

When to choose International?

• When the focus of the email storm is relevant and of importance on an international level, such as human rights violations, social justice issues, and environmental concerns
  • When the Email Storm aims to create and enhance global awareness and mobilize support from individuals and organizations worldwide
• When the relevance of the Email storm resonates on a human level and could potentially affect humanity as a whole, and foster global solidarity, collective responsibility, and action to amplify the voices of marginalized communities
• When the potential impact can directly or indirectly influence advocacy efforts to foster collective action, and to pressure policymakers, international corporations, regional governing bodies, and international bodies to take action contributing to policy change, corporate accountability, or diplomatic efforts

It is important to know what's the topic of your Email Storm, it enhances the process of gathering support and solidarity from individuals and organizations with shared interests. The list below shows examples for each category of issues:

• Social Justice and Human Rights:

  Racial justice, Gender equality, Disability rights, Indigenous rights, Immigration and refugee rights, and Minorities rights

• Environmental Issues:

Climate change, Deforestation, Pollution, Wildlife Conservation, and Sustainable practices

• Health and Wellness:

Access to healthcare, Mental health support, Medical Research, Public health initiatives, Disability rights and accessibility

• Political and Governance:

Electoral reforms, Government transparency and accountability, Anti-corruption measures, Voting rights, Humanitarian aid and foreign policy

• Education and Youth:

Access to quality education, School funding, Student rights, Youth empowerment, and Education reforms

• Economic Issues:

Minimum wage, Income inequality, Workers' rights, Corporate responsibility, and Consumer protection

• Law and Criminal Justice:

Police reform, Prison reform, Criminal justice system reforms, and Restorative justice

• Women's Rights:

Women Empowerment, Wage Gaps, and Domestic Violence

• Arts, Culture, and Media:

Freedom of Expression, Copyright laws, Cultural preservation, Media ethics and regulation, Support for artists and creatives

• Local Community Issues:

Infrastructure development, Neighborhood Safety, Public transportation, Park and recreational facilities, and Preservation of local heritage

• Animal Welfare:

Animal rights, Endangered species protection, Cruelty-free practices, Animal testing bans, and Responsible pet ownership

What's the title of the person in position you are targeting? 

What's the Entity of affiliation for the targeted person in the decision-making position? 

• Choose a striking title, easy to remember, and directly related to the issue for taking action
• Make sure that there are the main words related to the case in the title
• Ensure the title is short (up to 13 words as a maximum)
• It is preferable to use verbs in the title to stimulate the action

We have to be systematic in writing the story of the issue and build it convincingly, how?

• Start with a strong and striking first paragraph that briefly raises the problem, determines the negative aspects that this problem causes, and requires the solution. Talk about the people who are affected by it, in a way that shows the size of the phenomenon and creates sympathy for them. We recommend choosing the most important influential information, not a lot of it.
• With the second paragraph, affirm the importance of this petition as a step to pressure in order to solve this problem or aspect of its aspects, and why is it important to do all this now. 
• With the third paragraph, we explain about the demands that we demand to solve the problem, what they are, and what requires, and what are the positives that will make it, and who is the target side of the demand (who we ask for what).
• Make sure to end the text with a call to action for the demanded change.

• It is preferable to choose a picture in which people are close, representing those affected by the case
• Choose a picture related to the same issue, embodying its topic and showing its size
• Choose a picture in which a certain contrast, if it was in colors or the scene that documented it. A picture in which general characters representing the target can be chosen, for example
• The image should be in high quality.

Specify the date when you expect this cause will no longer be requesting mobilising action.